Transparent, fair, and reflective of the quality of care your child receives every day at Clever Cloggs.
Thank you for being part of the Clever Cloggs family. We are deeply grateful for the trust you place in us every day to care for and educate your children.
We're writing to let you know about an upcoming change to our nursery fees — and, just as importantly, to walk you through exactly why this change is happening and what it means for your family.
Here's a clear breakdown of our new fee structure, including funded rates for children aged 9 months to 4 years using 30 hours of government funding.
| Fees due from 1 May 2026 | 5 Full Days | 4 Full Days | 3 Full Days |
|---|---|---|---|
| Full fees without funding | £2,314.12 | £1,851.30 | £1,388.47 |
| Current fee | £1,154.30 | £742.05 | £329.80 |
| 9 months – 4 years with 30 hours funding | £1,295.91 | £833.08 | £370.26 |
All figures shown are monthly. Please speak to us directly if you'd like a personalised breakdown based on your child's days and funding eligibility.
We want to be completely transparent about the reasons behind this change. Here are the four things driving it.
Delivering the high-quality care and education your child receives at Clever Cloggs requires significant, ongoing investment. This increase reflects the real cost of operating a nursery to the standard your family deserves — it is a cost-recovery adjustment, not a profit increase.
From April 2026, increases to the National Living Wage and employer National Insurance Contributions mean our staffing costs have risen substantially. Staffing accounts for the largest proportion of our operating costs — and maintaining our experienced, stable team is our absolute top priority.
While we're proud to offer funded places, the government hourly funding rate doesn't fully cover the cost of delivering quality care. The shortfall must be bridged through parent-paid fees, and that gap has continued to widen in recent years.
One of the things families tell us they value most about Clever Cloggs is our consistent, experienced team. Low staff turnover means your child builds trusted, secure relationships with familiar practitioners. To retain great people, we must pay fairly — and to pay fairly, fees must reflect real costs.
We understand that cost matters deeply to families. Here's how our new rate sits within the wider London childcare market.
Our new daily rate of £108.90 sits comfortably within the outer London market range — reflecting our location, the quality of our provision, and the experience of our team — while remaining below many comparable London nurseries.
We don't take this decision lightly. We know childcare costs are a significant part of family budgets, and we're committed to ensuring every penny reflects the quality of care your child receives.
Where your child is truly known, valued, and given the time and space to grow at their own pace.
Very low staff turnover — meaning your child builds lasting bonds with the same familiar faces.
That build confidence, curiosity, and independence — every single day.
With your family at every stage — because partnership with parents is at the heart of how we work.
As always — if you have any questions or would like to discuss your individual circumstances, please do not hesitate to speak with us directly. We are always here to help.
Kind regards,
Chloe
Clever Cloggs Childcare and Education, Welling
